E-Commerce Companies Must Have No-Fake Policy

T V Mohandas Pai, the leading IT industry veteran, last week claimed that the e-commerce websites must have a no-fake rule to deal with sale of spurious and counterfeit goods on their websites. “The e-commerce companies require having a no-fake rule to deal with issues associated to trading fake items on their websites,” he claimed to the media in an interview.

E-Commerce Companies Must Have No-Fake Policy

Pai was replying to a query as to what online companies such as Flipkart and others require to do to deal with the trading of false goods on their websites. A couple of days back, Skechers, the U.S. footwear and lifestyle brand, had filed cases in opposition to Flipkart and 4 vendors on its website for supposedly trading its counterfeit goods. The firm has filed an appeal in Delhi HC. The companies must make a fine review method to keep track on quality of goods being traded on their websites, Pai claimed.

He also claimed that there was a noteworthy amount of false goods in e-commerce market of China when Alibaba was developing, but the behemoth company squeezed the rules over a course of time. “The e-commerce companies require putting in place procedures to make sure quality products and observe those websites trading fake goods. They must also take down websites trading such false goods,” he further claimed. Pai also claimed that bogus sellers and false manufacturers are employing excuses in Information Technology Act to their favor and generating unaccounted profit from the same.

Skechers, with the assistance of court-chosen domestic commissioners, had supposedly raided storehouses in Ahmadabad and Delhi to recuperate fake products from vendors. In answer to the argument, a spokesperson of Flipkart had claimed that the firm keeps a check on the authenticity of goods. On the other hand, the issue perseveres due to the huge number of vendors presently related with it.