Idea had introduced its Rs 398 pack in the previous month as a competing force against Airtel and Reliance Jio. Not stopping at that, it has now come out with a new ‘Magic Cashback’ offer that provides Rs 3,300 cash-back on recharges of Rs 398 and more. The total cash back is a threefold advantage which includes discount vouchers, shopping coupons and wallet cash. The offer is provided to the prepaid users. The validity of the offer is limited up to February 10 and is available for recharge through the online mode.
The details of the offer stand as follows:
- ‘Magic Cashback’ offer is available for prepaid recharges priced at Rs 398 and plus.
- Idea’s prepaid subscribers will be given eight discount vouchers valued for Rs 50 each. Redemption of these vouchers can be done while recharging for Rs 300 and plus for a one year period.
- In addition to above, subsequent to fulfilling of terms and conditions, prepaid users can shop at Idea’s partner brand stores for Rs 2,700. Five shopping coupons for the value will be provided to the eligible subscribers.
- Thirdly, subscribers who recharge through Idea website or My Idea app will be eligible to wallet cash back of Rs 200.
This makes up for the total cash back benefit of Rs 3,300.
The ‘Magic’ concept as revealed by Sunil Tolani, Digital Head at Idea Cellular was brought out as a promotional tool a few years ago. Now it was being extended online, providing a massive sum of Rs 3,300 by way of benefits. The use of razor-sharp telecom and digital analytics make the scheme highly wholesome and stimulating to their digital customers. He further disclosed their aim of increasing customer satisfaction to the maximum by combining telecom offer deals with schemes in other pertinent categories.
The Rs 398 pack offers unlimited voice calls, 1GB data (70GB total data) and 100 SMS per day for a period of 70 days.